Citroën Grizzly Bear Makes Call Inside the Car
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FOOH Impact Score
Impressive
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A-Tier
B
C
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Imagine a grizzly bear confidently navigating modern communication from the driver's seat. That’s the creative premise of this Citroën mixed reality ad featuring hands-free calling technology. The video unfolds as the bear, comfortably seated inside the car, is seen conversing with a friend over a call displayed on the central screen—gesturing expressively, occasionally resting a paw on the wheel, and even catching his own reflection in the mirror. Using engaging VFX, this Citroën mixed reality ad transforms a compact car interior into an authentic product showcase.
