Citroën Grizzly Bear Spotted Sniffing the Car

This fake out-of-home advertisement features a curious grizzly bear sniffing around the new Citroën C3 Aircross. The vehicle is parked in a forest clearing, surrounded by tall trees and grass.

After surveying its surroundings, the bear opens the driver’s side door, climbs inside, and begins grooving to the car’s music system from behind the wheel. This moment highlights the vehicle's versatility and integrates product features dynamically.

The computer-generated graphics enhance the storytelling, aiming to boost awareness and engagement for the campaign's standout features.