FOOH Impact Score:
Outstanding
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In this Vienna Vikings fake out of home ad, a massive football branded with the Vienna Vikings logo floats through the Donaukanal in Vienna, its scale contrasting against the dynamic urban backdrop. The ad dramatically reimagines city life as a stage for football fandom, with a striking Vienna Vikings banner unfurled across one of the buildings as the ball slowly glides past, eventually crossing a bridge. A creative execution that masterfully blends spectacle and energy with a resonant twist on sports promotion.