Kérastase Hair Oil Bottle Floats in Flower-filled River
Kérastase Glaze Drops Transform Pont Neuf
This Kérastase FOOH campaign features the Glaze Drops product. The video depicts pink roses and petals drifting above the Seine River, leading to a dramatic reveal of a massive Kérastase Glaze Drops product. It is encased in a shimmering, oil droplet-shaped bubble, surrounded by smaller glistening orbs.
As the scene glides up to the top of the historic Pont Neuf bridge, the trail left behind transforms into a glittery pink liquid. Petals continue to swirl across the water, announcing the arrival of Kérastase Glaze Drops in Paris. Engaging VFX transform the iconic Parisian landmark into a distinctive product showcase.
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FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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