Kérastase Hair Oil Bottle Floats in Flower-filled River

Imagine Pont Neuf becoming the stage for a beauty transformation. That’s the captivating premise of this Kérastase FOOH campaign featuring the radiant Glaze Drops. The video unfolds as pink roses and petals drift gently above the Seine River, leading to a dramatic reveal of a massive Kérastase Glaze Drops product encased in a shimmering bubble shaped like an oil droplet, surrounded by smaller glistening orbs. As the scene glides up to the top of the historic bridge, the trail left behind morphs into a glittery pink liquid, while petals continue to swirl across the water, announcing the arrival of Kérastase Glaze Drops in Paris. Using engaging VFX, this Kérastase FOOH campaign transforms the iconic Parisian landmark into a distinctive product showcase.