FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Improvable
Learn moreCredits
Brands: ROCKWOOL Racing, SailGP, World Sailing
Agency: Rockwool Racing
Production Company: Rockwool Racing, adam+gary
VFX: adam+gary
Sound: adam+gary
FOOH.com is the biggest FOOH campaign library. If you are the creator of this ROCKWOOL Racing ad or would like to add your work Submit your work!
In this ROCKWOOL Racing FOOH campaign, a speedboat cuts through the Hudson River as two friends in ROCKWOOL Racing gear enjoy the view with the New York City skyline in the background. The ad humorously reimagines the Statue of Liberty decked out in a ROCKWOOL Racing life jacket and sporty goggles, as a helicopter floats above to crown her with a racing helmet shaped like a diadem. A dynamic piece that masterfully blends humor and creativity with a memorable twist on brand identity.
MAISON de SABRÉ +
Bloomingdales
DKNY
Christy
DKNY
DKNY
Lansinoh
DKNY
DKNY