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Shopbop Shopping Bag Cruising on River

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Shopbop

Agency: zimo media

Production Company: zimo media

VFX: zimo media

Metadata

Brand Industry: Fashion & Apparel

Country: United States of America

City: Chicago

Effects / Animations: Large Objects, Swimming Objects, Simple Motion, Fluid & Splash

Surroundings: Lake Michigan, Rivers, Skylines, Buildings, Yachts

Date posted: June 4, 2025

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Imagine a giant shopping bag setting sail across a bustling city’s river. That’s the surprising premise of this Shopbop CGI campaign featuring a floating mega-sized Shopbop bag cruising through Lake Michigan in Chicago. The video unfolds as the massive white shopping bag glides smoothly along the blue waters, surrounded by city yachts and the iconic skyline, creating gentle waves and ripples in its path. Using engaging CGI effects, this Shopbop CGI campaign transforms Chicago’s scenic riverfront into an authentic product showcase.

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