Lenny Kravitz Electric Guitar Hangs on Angel Statue

Lenny Kravitz: Blue Electric Light FOOH Campaign

This mixed reality advertisement for Lenny Kravitz's album 'Blue Electric Light' features a CGI transformation of Mexico City's Monumento a la Independencia. The scene begins with a large billboard of Lenny Kravitz integrated into the monument's structure.

The monument's pillar then morphs into a guitar fretboard, surrounded by virtual amplifiers and speakers. As the camera pans upwards, the angel statue at the top is revealed to be carrying an electric guitar slung across her shoulders, signifying the album's release.

Through dynamic CGI effects, this campaign reimagines a national landmark as a musical tribute, celebrating Lenny Kravitz's artistry and the launch of his latest album.

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FOOH Impact ScoreOutstanding
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Credits

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:Mexico
Date posted:June 4, 2024
Source:Instagram