Lenny Kravitz Electric Guitar on Eiffel Tower

In this Lenny Kravitz FOOH campaign, the camera moves inside a car cruising through a busy Parisian street filled with flowing traffic and pedestrians on the go. The scene unfolds as the vehicle approaches the Eiffel Tower, which unexpectedly transforms—half of the structure morphs into a colossal electric guitar, with amplifiers and speakers adorning one side and the instrument’s body perfectly integrated at the first level. The guitar’s neck and headstock rise seamlessly into the tower’s frame, while a large display screen on the body showcases the cover of Lenny Kravitz’s latest album, 'Blue Electric Light.' With a dynamic use of CGI effects, this Lenny Kravitz music promotion FOOH campaign transforms a world-famous monument into a fresh, relatable spectacle, highlighting Lenny Kravitz’s artistic vision in a striking debut for the new release.