Lenny Kravitz Electric Guitar on Eiffel Tower

This Lenny Kravitz FOOH campaign features a camera moving inside a car on a busy Parisian street, with traffic and pedestrians. As the vehicle approaches the Eiffel Tower, the monument transforms.

Half of the Eiffel Tower morphs into a colossal electric guitar, complete with amplifiers and speakers on one side. The guitar’s body is integrated at the first level, and its neck and headstock rise seamlessly into the tower’s frame. A large display screen on the guitar’s body showcases the cover of Lenny Kravitz’s latest album, 'Blue Electric Light.'

Through dynamic CGI effects, this music promotion campaign transforms a world-famous monument into a fresh spectacle, highlighting Lenny Kravitz’s artistic vision for his new release.