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Paramount Pictures Cinema 3D Sphere Helmet

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Credits

Brand: Paramount Pictures

Who we think created this: BUSTERWOOD

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Metadata

Brand Industry: Media & Entertainment

Country: France

City: Puteaux

Effects / Animations: Large Objects, Complex Motion, Building Transformation

Surrounding: UGC Ciné Cité La Défense

Date posted: September 20, 2024

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Imagine walking past a familiar landmark and witnessing it come to life before your eyes. That’s the Captivating premise of this Transformers mixed reality ad featuring an electrifying display at UGC Ciné Cité La Défense. The video unfolds as a man strolling by 'La Sphère' is drawn in by its transformation, watching as the structure illuminates and morphs into a dynamic 3D sphere showcasing an adrenaline-pumping ad for Transformers. Suddenly, the sphere seamlessly shifts, bringing different Transformer characters to life and alternating with thrilling clips from the movie trailer, creating an unforgettable spectacle. Using computer generated graphics, this Transformers mixed reality ad transforms a static landmark into an Innovative product showcase.

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