Paramount Pictures Cinema 3D Sphere Helmet
Transformers Mixed Reality at La Défense
This CGI advertisement transforms 'La Sphère' at UGC Ciné Cité La Défense into a dynamic 3D sphere. The video depicts a man observing the landmark as it illuminates and morphs to showcase an ad for Transformers.
The sphere seamlessly shifts, bringing various Transformer characters to life and alternating with clips from the movie trailer. This computer-generated mixed reality ad converts a static landmark into an innovative product showcase for Paramount Pictures Cinema.
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FOOH Impact ScoreSolid
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Credits
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Artist:Busterwood
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