Paramount Pictures Cinema 3D Sphere Helmet

Imagine walking past a familiar landmark and witnessing it come to life before your eyes. That’s the Captivating premise of this Transformers mixed reality ad featuring an electrifying display at UGC Ciné Cité La Défense. The video unfolds as a man strolling by 'La Sphère' is drawn in by its transformation, watching as the structure illuminates and morphs into a dynamic 3D sphere showcasing an adrenaline-pumping ad for Transformers. Suddenly, the sphere seamlessly shifts, bringing different Transformer characters to life and alternating with thrilling clips from the movie trailer, creating an unforgettable spectacle. Using computer generated graphics, this Transformers mixed reality ad transforms a static landmark into an Innovative product showcase.