FOOH Impact Score:
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Outstanding
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In this Superman fake out of home ad, a wide aerial shot opens on the iconic Sugarloaf Mountain in Rio de Janeiro as waves crash gently onto the bustling beach below. The ad dramatically reimagines the sandy shoreline as a canvas, where the Superman logo is revealed in striking clarity as the tide recedes, staying perfectly intact even as another wave crashes over it, highlighting the hero’s timeless resilience. A dynamic piece that masterfully blends cinematic tension with a memorable twist on superhero storytelling.
Superman
Superman
Superman
Superman
Superman
Superman
Superman
Rabanne