Sotheby’s Surreal Dreamscape at Paris Building
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In this Sotheby's CGI campaign, the iconic Paris auction house is transformed into an enormous golden picture frame, floating within a landscape of clouds sculpted into the silhouette of the Mona Lisa. The ad humorously reimagines the timeless structure as a surrealist portal, where black-suited businessmen drift among the sky, disoriented by symbolic elements like a giant lobster, a watchful blue eye, a hovering white cross, and a spinning golden coin. A dynamic piece that masterfully blends creativity with a resonant tribute to 100 years of artistic disruption.
