Sotheby’s Surreal Dreamscape at Paris Building
Sotheby’s Surreal Dreamscape in Paris
This CGI campaign for Sotheby's transforms the iconic Paris auction house into an enormous golden picture frame. The structure appears to float within a landscape of clouds, sculpted into the silhouette of the Mona Lisa.
The advertisement humorously reimagines the timeless building as a surrealist portal. Black-suited businessmen drift through the sky, disoriented by symbolic elements such as a giant lobster, a watchful blue eye, a hovering white cross, and a spinning golden coin. This dynamic piece blends creativity with a tribute to 100 years of artistic disruption.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Ian Padgham