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Pupa Milano Massive Mascara Transforms City Skyline

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Pupa Milano

Production Company: DrawLight

VFX: DrawLight

Sound: DrawLight

Metadata

Brand Industry: Beauty & Personal Care

Country: Spain

City: Madrid

Effects / Animations: Large Objects, Morphing & Transformation, Morphing & Transformation

Surrounding: City

Date posted: April 24, 2024

Source: Instagram

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In this Pupa Milano faux ooh ad, a woman captures the eye-catching moment as a towering mascara wand emerges against a modern city skyline, showcasing the Vamp! Lash Extender. The scene unfolds as the iconic futuristic curved buildings become the backdrop for a supersized bright pink wand that dramatically sweeps through the air while the words "AMPLIFIES," "LIFTS," and "EXTENDS" appear one after the other, visually underlining the mascara’s key benefits. With a captivating use of computer generated imagery, this Pupa Milano mascara faux ooh ad transforms sleek architecture into a bold demonstration of lash power, highlighting Pupa Milano’s mission to reimagine beauty with unexpected scale and flair.

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