Bath Rugby Giant Items Across London Landmarks

Staff Pick

Bath Rugby's London Takeover

This CGI advertisement for Bath Rugby features giant, team-branded items placed across iconic London landmarks. The video opens with a sweeping view of St Paul’s Cathedral, where a giant blue inflatable scrum cap, branded with the Bath crest, perches atop the tower. Birds glide overhead, introducing the team’s arrival in the capital.

The scene then shifts to the London Eye, with its capsules replaced by spinning Bath Rugby balls. Following this, an oversized Bath Rugby ball arcs dramatically over Battersea Power Station. Simultaneously, a passing aeroplane tows a banner reading “COME ON YOU BATH,” and a towering banner unfurls across the power station facade, revealing the Bath Rugby crest. This dynamic use of CGI aims to energise fans and build anticipation for the upcoming match at Twickenham Stadium in London.

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FOOH Impact ScoreOutstanding
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Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
City:London
Date posted:June 13, 2025
Source:Instagram