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Paris Saint-Germain Team Scarf Attached to Bus

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FOOH Impact Score

Outstanding

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Credits

Brand: Paris Saint-Germain

Agency: Cher Ami

Metadata

Brand Industry: Sports & Recreation

Country: England

City: London

Effects / Animations: Cloth, Large Objects, Banner

Surroundings: 50 Hans Crescent, Streets, Cars, People, Buildings

Date posted: April 14, 2025

Source: Instagram

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Imagine a quiet London street turning into a football fan's dream. That’s the captivating premise of this Paris Saint-Germain CGI video featuring a dreamlike street takeover. The video unfolds as the scene opens at 50 Hans Crescent in Knightsbridge, London, with everyday life on display—cars parked along the road and pedestrians walking past—until a Paris Saint-Germain double-decker bus dramatically drives through the street, trailing an oversized soccer scarf waving like a tail that proudly displays the phrase “ICI C’EST PARIS,” suggesting the bus is en route to Villa Park in Birmingham. Using engaging CGI effects, this Paris Saint-Germain CGI video transforms an ordinary city block into an innovative product showcase.

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