FOOH Impact Score:
Impressive
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In this Dragon's Den mixed reality ad, a mysterious encounter takes place on the cobblestone streets of Old Montreal as a brief glimpse of a tail swooshes past a recording phone. The scene unfolds as a dragon appears soaring gracefully above a historic building, its wings extended as it sweeps across the open sky before circling around a corner and disappearing, only to return majestically flying above the Montreal skyline. With a captivating use of CGI, this Dragon's Den promo transforms a familiar cityscape into a dynamic spectacle, highlighting Dragon's Den’s call for entrepreneurs at the February 22–23, 2025, Montreal auditions.