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UGC Cinemas Ducks Parade Into Movie Theater

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FOOH Impact Score

Impressive

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Credits

Brands: UGC Cinemas, Universal Pictures

Who we think created this: Busterwood

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Metadata

Brand Industry: Media & Entertainment

Country: France

City: Paris

Effects / Animations: Character Animation, Billboard & Digital Screen

Surrounding: Cultural Venue

Date posted: December 6, 2023

Source: Instagram

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Imagine ducks lining up at a movie theater like eager filmgoers. That’s the memorable premise of this Universal Pictures CGI ad featuring a quirky promotional entrance for the animated film 'Migration.' The video unfolds as real ducks waddle in formation toward UGC Cinemas, navigating walkways adorned with colorful film branding, before entering the venue as if ready for a showtime experience. Using augmented reality effects, this Universal Pictures CGI ad transforms a standard movie theater into an engaging product showcase.

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