FOOH Impact Score:
Impressive
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In this Netflix fake out of home ad, a suspense-filled moment kicks off as a man sits bound to a chair while a dagger drops and lands precisely between his legs. The scene unfolds as the disembodied hand, Thing, gestures upward, revealing a series of knives levitating ominously overhead; another blade drops, and a third is firmly grasped as the hand teams up to pull a lever, launching the man onto an elaborate dining table surrounded by mannequins. Bats burst through a nearby window, untying the ropes, and the unsettling journey continues into a cemetery where the man sees his reflection in the water of an open grave—only to spin around and spot Wednesday, prompting him to stumble backward into the grave in sheer fright. With a memorable use of computer generated imagery, this Netflix Season 2 video campaign fake out of home ad transforms eerie tableaus into a fresh, relatable spectacle, highlighting Netflix’s promotion of the highly anticipated return of ‘Wednesday’.