Dragon’s Den Dragon Flies Across the City

Dragon Flies Over Calgary

This Dragon's Den FOOH ad promotes business auditions and an in-person casting call event. The video features a mythical dragon flying through downtown Calgary, showcasing the city's urban skyline.

The dragon hovers motionlessly over the iconic Peace Bridge, casting shadows on passersby. It then gracefully sweeps across Stampede Park and the Scotiabank Saddledome, weaving between towering high-rises. Finally, it circles the Calgary Tower, peers through a window, and vanishes into the sky.

Using CGI effects, this Dragon's Den FOOH ad transforms Calgary's cityscape into an innovative product showcase.

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FOOH Impact ScoreImpressive
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Credits

Agency:Canadian Broadcasting Corporation
VFX:Nemya Begloo

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:Canada
City:Calgary
Date posted:March 5, 2025
Source:Instagram