Dragon’s Den Dragon Flies Across the City
Impressive
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Imagine a dragon flying through downtown Calgary to promote business auditions. That’s the captivating premise of this Dragon’s Den FOOH ad featuring an in-person casting call event. The video unfolds as a mythical dragon hovers motionlessly over the iconic Peace Bridge, casting shadows on passersby before gracefully sweeping across Stampede Park and the Scotiabank Saddledome, weaving between towering high-rises and later circling the Calgary Tower where it peers through a window before vanishing into the sky. Using CGI effects, this Dragon’s Den FOOH ad transforms Calgary’s urban skyline into an innovative product showcase.
