CGI Video Dragon’s Den Dragon Flies Across the City

Dragon’s Den Dragon Flies Across the City

Dragon Flies Across the City in a fake-out-of-home ad of Dragon’s Den

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FOOH Impact Score:

Impressive

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Credits

Agency: Canadian Broadcasting Corporation

VFX: Nemya Begloo

Metadata

Brand Industry: Media & Entertainment

Country: Canada

Effects / Animations: Character Animation, Floating & Flying Objects, Large Objects

Surroundings: Peace Bridge, Stampede Park, Scotiabank Saddledome, Skyscrapers, Calgary Tower, Sky

Date posted: March 5, 2025

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Imagine a dragon flying through downtown Calgary to promote business auditions. That’s the captivating premise of this Dragon’s Den FOOH ad featuring an in-person casting call event. The video unfolds as a mythical dragon hovers motionlessly over the iconic Peace Bridge, casting shadows on passersby before gracefully sweeping across Stampede Park and the Scotiabank Saddledome, weaving between towering high-rises and later circling the Calgary Tower where it peers through a window before vanishing into the sky. Using CGI effects, this Dragon’s Den FOOH ad transforms Calgary’s urban skyline into an innovative product showcase.