Dragon's Den Dragon Spotted Near Tower

Imagine the skyline of Toronto becoming the landing strip for a mythical creature. That’s the captivating premise of this Dragon’s Den FOOH campaign featuring a fire-breathing dragon announcing the upcoming auditions. The video unfolds as the camera pans across a downtown street where a dragon soars above a city building, hovering across the sky with the CN Tower visible in the background. Moments later, it descends powerfully onto a rooftop while pedestrians on the street stop to record the astonishing moment on their phones, as the creature flaps its enormous wings and surveys the city. Using computer generated graphics, this Dragon’s Den FOOH campaign transforms the streets of Toronto into an innovative product showcase.