Dragon's Den Dragon Spotted Near Tower
Dragon's Den Dragon Lands in Toronto
This FOOH (fake out-of-home) CGI advertising video for Dragon's Den features a fire-breathing dragon announcing upcoming auditions. The video opens with a camera pan across a downtown Toronto street, revealing a dragon soaring above a city building with the CN Tower in the background.
The mythical creature then powerfully descends onto a rooftop, flapping its enormous wings and surveying the city. Pedestrians on the street stop to record the astonishing moment on their phones. This computer-generated campaign transforms Toronto's streets into an innovative product showcase.
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FOOH Impact ScoreImpressive
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