Dragon’s Den Dragon Emerges From River
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Dragon’s Den mixed reality ad, a powerful visual opens on the Fraser River with looming skyscrapers in the background, as a dragon ominously stirs beneath the surface. The ad dramatically reimagines a familiar Vancouver landmark—Digital Orca—as the backdrop for the dragon's ascent, positioning the show as a bold platform rising from local roots. A captivating experience that masterfully blends drama and creativity with a resonant twist on opportunity and ambition.
