Dragon’s Den Dragon Emerges From River

Digital Orca Becomes Dragon's Lair

This mixed reality ad for Dragon's Den opens on the Fraser River, with Vancouver's skyscrapers in the background. A dragon stirs ominously beneath the surface, dramatically reimagining the familiar Digital Orca landmark as the backdrop for its ascent.

The ad positions Dragon's Den as a bold platform rising from local roots. It is a captivating experience that blends drama and creativity with a resonant twist on opportunity and ambition.

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Credits

Agency:Canadian Broadcasting Corporation
VFX:Nemya Begloo

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:Canada
Date posted:February 25, 2025
Source:Instagram