Editorial Planeta Dragon Lands on Building
Dragon Lands on Casa Batlló
This Editorial Planeta FOOH campaign features a woman walking through a crowd near Casa Batlló in Barcelona, holding a copy of Alas de Sangre. She stops to open the book, at which point she hears a growl and feels a strong breeze.
Looking up, she sees a massive dragon emerge atop the iconic building, leaning towards the people below before soaring into the sky. This innovative use of computer-generated graphics transforms the historic Casa Batlló into a fresh spectacle, promoting Editorial Planeta's Empire Series.
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FOOH Impact ScoreImpressive
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Credits
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