Editorial Planeta Dragon Lands on Building

In this Editorial Planeta FOOH campaign, a woman walks among the crowd around Casa Batlló in Barcelona, holding a copy of Alas de Sangre. The scene unfolds as she stops, opens the book, and suddenly hears a growl accompanied by a strong breeze—when she looks up, a massive dragon emerges atop the iconic building, leaning toward the people below just before soaring into the sky instead of attacking. With an innovative use of computer generated graphics, this Editorial Planeta book promotion transforms the historic Casa Batlló into a fresh, relatable spectacle, highlighting Editorial Planeta’s aim to bring the thrilling world of the Empire Series closer to readers.