FOOH Impact Score:
Outstanding
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Imagine the Las Vegas Sphere wearing fan gear to celebrate a football game. That’s the memorable premise of this ESPN FOOH campaign featuring a dynamic nod to a long-awaited Raiders’ win. The video unfolds as the Sphere lights up in the dark Las Vegas skyline with the Raiders’ logo, followed by bold text reading “Highlighting the Raiders’ Win,” and “Monday Night Football.” As the 360-degree display rotates with precision, the spectacle culminates in a dramatic moment when a giant Raiders cap drops onto the top of the Sphere, completing a striking celebration of the Raiders’ first victory over the Packers since 1987. Using captivating CGI effects, this ESPN FOOH campaign transforms the iconic Sphere into an engaging product showcase.