ESPN Team Cap Lands on the Sphere

Raiders Cap Drops on Las Vegas Skyline

This ESPN FOOH campaign features the Las Vegas Sphere celebrating a football game. The video begins with the Sphere lighting up the dark Las Vegas skyline with the Raiders’ logo, followed by bold text reading “Highlighting the Raiders’ Win,” and “Monday Night Football.”

As the 360-degree display rotates, a giant Raiders cap drops onto the top of the Sphere. This spectacle celebrates the Raiders’ first victory over the Packers since 1987, transforming the iconic Sphere into an engaging product showcase using captivating CGI effects.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:ESPN

Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
Date posted:October 10, 2023
Source:Instagram