FOOH Impact Score:
Solid
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This CUPRA cgi video begins with a sweeping shot of the iconic Circuit de Monaco, where two ABT CUPRA Formula E Gen3 cars race with precision along the narrow, winding track. This moment cleverly highlights the dynamic energy of the brand as the high-speed chase takes an unexpected turn when a CUPRA AC75 Class boat suddenly plummets from the sky and lands with a thunderous splash into a pool just across the road, marking the build-up to the 37th America’s Cup in Barcelona. As a perfect blend of engaging storytelling and creative product integration, the VFX enhancement is designed for promoting CUPRA’s involvement in two of the world’s most innovative sporting events.