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CUPRA Racing Yacht Plunges into Swimming Pool

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Solid

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Credits

Brand: CUPRA

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Sports & Recreation

Country: Monacco

City: Monte Carlo

Effects / Animations: Large Objects, Falling Objects, Fluid & Splash, Cloth

Surroundings: Circuit De Monaco, Bleachers, Swimming Pool, Buildings

Date posted: May 26, 2024

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This CUPRA cgi video begins with a sweeping shot of the iconic Circuit de Monaco, where two ABT CUPRA Formula E Gen3 cars race with precision along the narrow, winding track. This moment cleverly highlights the dynamic energy of the brand as the high-speed chase takes an unexpected turn when a CUPRA AC75 Class boat suddenly plummets from the sky and lands with a thunderous splash into a pool just across the road, marking the build-up to the 37th America’s Cup in Barcelona. As a perfect blend of engaging storytelling and creative product integration, the VFX enhancement is designed for promoting CUPRA’s involvement in two of the world’s most innovative sporting events.

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