FOOH Impact Score:
Outstanding
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This FC Porto mixed reality ad begins with an aerial shot of the Statue of Liberty framed by the iconic New York skyline. This moment cleverly highlights the global reach and ambition of the club as four massive soccer balls dramatically plummet into the Hudson River near the landmark, sending water splashing and ripples throughout the scene—teasing an upcoming FC Porto match in New York. As a perfect blend of creative storytelling and engaging product integration, the CGI effects enhancement is designed for promoting the team’s expanding international presence.