Decathlon Giant Bucket Hat on Arc de Triomphe

This Decathlon CGI campaign transforms the Arc de Triomphe into a monument of Olympic appreciation, featuring an unforgettable tribute to the volunteers of Paris 2024.

The video shows a massive blue banner unfurling across the front of the Arc de Triomphe, displaying the official Olympic emblem and a 'MERCI THANK YOU' message. Simultaneously, a colossal, colourful bucket hat—identical to those worn by the 45,000 Olympic volunteers—floats gently above the structure.

Using computer-generated graphics, this campaign reimagines one of Paris’s most iconic landmarks, creating a moving digital scene and a creative product showcase for Decathlon.