Decathlon Giant Bucket Hat on Arc de Triomphe

Imagine the Arc de Triomphe becoming a heartfelt monument of Olympic appreciation. That’s the captivating premise of this Decathlon cgi campaign featuring an unforgettable tribute to the volunteers of Paris 2024. The video unfolds as a massive blue banner unfurls across the front of the Arc de Triomphe, proudly displaying the official Olympic emblem and a “MERCI THANK YOU” message, while a colossal colorful bucket hat—just like those worn by the 45,000 Olympic volunteers—floats gently above the structure in a moving digital scene. Using computer generated graphics, this Decathlon cgi campaign transforms one of Paris’s most iconic landmarks into a creative product showcase.