Pathé Witch Hat Perched on Palace Dome
Pathé Palace: WICKED Witch Hat CGI
This Pathé France CGI campaign promotes the movie 'WICKED' by transforming a historic Parisian cinema. The video features a nighttime view of Pathé Palace, glowing in green and pink lights, with a towering witch's hat placed atop its dome.
A billboard below the hat advertises 'WICKED,' and the building’s façade sparkles with a massive, gem-encrusted crown. This augmented reality campaign turns the iconic theatre into a captivating product showcase.
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FOOH Impact ScoreSolid
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