Pathé Witch Hat Perched on Palace Dome
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a historic Parisian cinema crowned with a witch’s hat. That’s the distinctive premise of this Pathé France CGI campaign featuring the movie 'WICKED.' The video unfolds as a nighttime view of Pathé Palace emerges from across the street, glowing in green and pink lights, with a towering witch's hat placed atop its dome and a billboard below advertising 'WICKED.' Below it, the building’s façade sparkles with a massive, gem-encrusted crown. Using augmented reality, this Pathé France CGI campaign transforms the iconic theater into a captivating product showcase.
