FOOH Impact Score:
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Outstanding
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In this Tim Hortons cgi video, the scene opens with a scenic nighttime panorama of the illuminated Jacques Cartier Bridge. The scene unfolds as fireworks burst high above the landmark and gradually shape into the classic silhouette of a Tim Hortons coffee cup, with the glowing red 'Tim Hortons' logo hovering against the sky in celebration of Canada Day. With a distinctive use of computer generated graphics, this Tim Hortons coffee ad transforms a famous Montreal landmark into a striking visual tribute, highlighting Tim Hortons’ deep-rooted Canadian heritage.
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