FOOH Impact Score:
Solid
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Imagine the Brandenburg Gate becoming the starting line for a giant fitness challenge. That’s the captivating premise of this Xiaomi CGI campaign featuring the Smart Band 10. The video unfolds as the viewer’s perspective moves through a car window revealing Berlin’s iconic monument, now animated with oversized smartwatches laid out like running tracks. People jog energetically along the bands, with each screen displaying live health metrics such as steps, heart rate, and calories burned, turning tech into part of the city's landscape. Using augmented reality effects, this Xiaomi CGI campaign transforms public space into an innovative product showcase.