Xiaomi Runners on Smartwatch Treadmills

Xiaomi Smart Band 10: Brandenburg Gate Fitness Challenge

This Xiaomi CGI campaign transforms Berlin's iconic Brandenburg Gate into the starting line for a giant fitness challenge. The video, viewed through a car window, reveals oversized smartwatches laid out like running tracks across the monument.

People are shown jogging energetically along these bands, with each screen displaying live health metrics such as steps, heart rate, and calories burned. This augmented reality effect integrates the Xiaomi Smart Band 10 into the city's landscape, turning public space into an innovative product showcase.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Xiaomi

Metadata

Work Type: FOOH
Country:Germany
City:Berlin
Date posted:July 3, 2025
Source:Instagram