Baume & Mercier Mascot Display in Ice Skating Rink

Imagine a larger-than-life snowman mascot keeping watch over a bustling ice skating rink in New York City. That’s the captivating premise of this Baume & Mercier cgi ad featuring the brand's character, 'Baumy'. The video unfolds as excited spectators gather around the rink, looking up in awe as the oversized snow figure appears beside a dynamic digital billboard showcasing the Swiss watchmaker’s elegant timepieces, creating a seasonal connection between timeless design and the urban holiday atmosphere. Using engaging CGI effects, this Baume & Mercier cgi ad transforms a wintery New York setting into an effective product showcase.