Samsung Glowing Dust Particles Forming Logo

This Samsung VFX advertising video opens with blue glowing dust particles converging to form the Samsung AI logo. The scene then transitions to a woman holding a smartphone, capturing a video.

The view shifts to an aurora borealis above a city skyline, where a majestic floating whale glides overhead. As it moves, the whale disperses luminous dust that morphs into a blooming flower, surrounded by drifting particles. This augmented reality experience transforms everyday visuals into a fresh, relatable spectacle, highlighting Samsung’s promise that something new is coming.