Amazon Packing Tape Rolls at Promenade
Amazon Tape Rolls at Copacabana
This Amazon FOOH campaign features an oversized roll of orange shipping tape stretching along Rio de Janeiro’s Copacabana promenade. It contrasts with the famous wave-patterned Portuguese pavement, with Sugarloaf Mountain visible in the distance.
The ad transforms ordinary packaging tape into a bold Black Friday announcement, complete with Amazon logos and discount messages. It humorously reimagines urban street space as a branded pathway, blending creativity with a memorable e-commerce storytelling twist.
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Credits
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