FOOH Impact Score:
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Improvable
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In this Amazon FOOH campaign, an impactful roll of oversized orange shipping tape stretches dramatically along Rio de Janeiro’s iconic Copacabana promenade, contrasting the famous wave-patterned Portuguese pavement while Sugarloaf Mountain rises in the distance. The ad humorously reimagines urban street space as a branded pathway by transforming ordinary packaging tape into a bold Black Friday announcement, complete with Amazon logos and discount messages. A creative installation that masterfully blends humor and creativity with a memorable twist on e-commerce storytelling.
Amazon
Casal Garcia
ATP +
Claro
Target
HEMA
Burga
Kaufland +
JUIZY WOW
EDEKA