Amazon Packing Tape Rolls at Promenade
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Amazon FOOH campaign, an impactful roll of oversized orange shipping tape stretches dramatically along Rio de Janeiro’s iconic Copacabana promenade, contrasting the famous wave-patterned Portuguese pavement while Sugarloaf Mountain rises in the distance. The ad humorously reimagines urban street space as a branded pathway by transforming ordinary packaging tape into a bold Black Friday announcement, complete with Amazon logos and discount messages. A creative installation that masterfully blends humor and creativity with a memorable twist on e-commerce storytelling.
