Stabilo Giant Highlighter at Stabilo HQ

This FOOH CGI ad features a giant blue Stabilo highlighter gliding along a stone pathway at the Stabilo headquarters. As it moves, it leaves bright blue lines behind, from which blue flowers emerge along the path. These blossoms then transform into vibrant patterns on the building’s façade, with purple and blue flowers following the drawn lines.

The giant highlighter then leaves the frame, and the flowers gently lift into the air. The scene transitions to the on-screen message "START HIGHLIGHTING with STABILO BOSS ORIGINAL Nature COLORS Wildflower" over dynamic blue streaks. This leads to a display of four markers in pink, blue, purple, and flesh tones, each set against a colour-matched background.

The video concludes with a white screen displaying the Stabilo logo and the slogan "START BEGINNING IN COLORFUL COLORS." The CGI effects are designed to showcase nature-inspired colours that brighten everyday surroundings, blending engaging storytelling with creative product integration.