Amazon Packing Tape Rolling on the Street
Amazon Black Friday Tape Intervention
This Amazon FOOH advertisement features a massive roll of bright orange packing tape, branded with Black Friday logos, unwinding dramatically across the cobblestone paths of Salvador’s Pelourinho district. The oversized tape snakes between colonial buildings and landmarks, inviting interaction from curious pedestrians and a roaming dog.
The ad blends e-commerce visual language with historic charm to announce Amazon’s Black Friday week discounts of up to 70%. Through a creative use of augmented reality, this Amazon tape intervention transforms UNESCO-protected streets into a distinctive, relatable spectacle, highlighting Amazon’s seasonal sales campaign in an immersive format.
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Credits
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