Amazon Packing Tape Rolling on the Street

In this Amazon FOOH ad, a massive roll of bright orange packing tape branded with Black Friday logos unwinds dramatically across the cobblestone paths of Salavador’s Pelourinho district. The scene unfolds as the oversized tape snakes between colonial buildings and landmarks, inviting interaction from curious pedestrians and even a roaming dog, all while blending e-commerce visual language with historic charm to announce Amazon’s Black Friday week discounts of up to 70%. With a creative use of augmented reality, this Amazon tape intervention FOOH ad transforms UNESCO-protected streets into a distinctive, relatable spectacle, highlighting Amazon’s seasonal sales campaign in a new and immersive format.