Americanas Woman Runs Into Grocery Basket on Wheels

This Americanas FOOH ad begins with a woman jogging near the scenic Lagoa da Pampulha, who pauses in awe as a colossal grocery basket brimming with products rolls past her. This moment cleverly highlights the accessibility and reach of Americanas’ service as the basket glides smoothly down the street, passes a street sign promoting Black Friday deals, and continues by the iconic Santuário Arquidiocesano São Francisco de Assis, reinforcing the brand's expansion to new cities with a hint of surprise. As a perfect blend of memorable storytelling and creative product integration, the computer generated imagery enhancement is designed for capturing attention and driving excitement around the campaign’s nationwide growth.