FOOH Impact Score:
Impressive
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In this YSL Beauty cgi ad, a distinctive 3D installation stands at the corner outside KaDeWe, showcasing a purple metallic puffer interior and a digital screen playing a stylish YSL ad. The ad creatively reimagines a luxury retail hotspot as the stage for a radiant mini Loveshine Lip Oil Gloss that glides out of the display, releasing floating purple metallic hearts and transforming the installation's border into a plush, metallic purple puffer texture with a simple tap of the applicator. A dynamic spot that masterfully blends creativity with a memorable twist on beauty shopping at KaDeWe.