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Chelsea FC Jersey Hanging at Tower Bridge

FOOH Impact Score:

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Credits

Brand: Chelsea FC

VFX: The Berry

Metadata

Brand Industry: Fashion & Apparel

Country: UK

City: London

Effect / Animation: Large Objects

Surroundings: Tower Bridge, City

Date posted: September 14, 2023

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Imagine Tower Bridge being transformed into a floating fashion runway. That’s the dynamic premise of this Chelsea FC CGI campaign featuring their mint-colored ‘Eton Blue’ away jersey. The video unfolds as a massive kit appears to drift weightlessly between the twin towers of London’s iconic bridge, forming a striking silhouette over the River Thames and merging city pride with sports passion. Using computer generated graphics, this Chelsea FC CGI campaign transforms a beloved landmark into an innovative product showcase.

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