FOOH Impact Score:
Outstanding
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Imagine Tower Bridge being transformed into a floating fashion runway. That’s the dynamic premise of this Chelsea FC CGI campaign featuring their mint-colored ‘Eton Blue’ away jersey. The video unfolds as a massive kit appears to drift weightlessly between the twin towers of London’s iconic bridge, forming a striking silhouette over the River Thames and merging city pride with sports passion. Using computer generated graphics, this Chelsea FC CGI campaign transforms a beloved landmark into an innovative product showcase.