Keepcool Woman Works Out in Front of Building
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a towering woman using a city skyline as her personal gym. That’s the engaging premise of this Keepcool mixed reality ad featuring a giant figure doing band-pull-apart exercises. The video unfolds as the viewer, positioned inside a moving car, watches the massive woman outside the window using a resistance band tied to a nearby skyscraper—she continues her workout seamlessly in sync with the car's motion, creating a sense of surreal realism. Using CGI effects, this Keepcool mixed reality ad transforms an ordinary urban scene into an innovative product showcase.
