FOOH Impact Score:
Impressive
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In this Evoluderm fake out of home ad, a computer generated imagery display showcases an oversized Vitamin C Micellar Mousse bottle rising from pillowy clouds with the Eiffel Tower looming behind at Paris's iconic Trocadéro. The ad humorously reimagines the historic landmark as a canvas for a skincare solution that stands tall in both design and impact. A captivating experience that masterfully blends creativity with a clear brand identity built around refreshing beauty and radiant skin.