Lumene Mascaras Cascade from Delivery Truck
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a quiet suburban parking lot erupting in a mascara storm. That’s the captivating premise of this Lumene CGI campaign featuring the Wild Forces Volume mascara. The video unfolds as a purple delivery truck bursts open at a Tokmanni parking lot, unleashing an avalanche of oversized Lumene Wild Forces Volume mascaras. Vibrant purple and pink tubes cascade across the pavement as giant mascara wands explode outward in a spectacular display. Using engaging VFX, this Lumene CGI campaign transforms an ordinary retail setting into a dynamic product showcase.
