L'Oréal Hair Mask Rises from the Salon
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L'Oréal Hair Mask CGI Installation
This CGI video for L'Oréal features the Absolut Repair Molecular mask. It depicts a giant, walk-in hair mask installation taking over a bustling street in a Brazilian city.
The video invites pedestrians to step inside the installation to discover the brand’s molecular repair technology. It achieves this through a fusion of real-world and digital interaction, transforming an everyday sidewalk into a memorable product showcase using engaging CGI effects.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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