L'Oréal Hair Mask Rises from the Salon
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a bustling city street turning into a beauty lab. That’s the dynamic premise of this L'Oréal cgi video featuring the Absolut Repair Molecular mask. The video unfolds as a giant, walk-in hair mask installation takes over the heart of a Brazilian city, inviting pedestrians to step inside and discover the brand’s molecular repair technology through a fusion of real-world and digital interaction. Using engaging CGI effects, this L'Oréal cgi video transforms an everyday sidewalk into a memorable product showcase.
