FOOH Impact Score:
Impressive
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This Gold Apple fake ooh ad begins with a burst of bright green shopping bags and beauty products erupting across the open atrium of a bustling shopping mall. This moment cleverly highlights the brand’s vibrancy and presence as its distinctive lime-toned items float seamlessly between walkways and escalators, signaling the Russian beauty retailer’s upcoming launch at Saudi Arabia’s Red Sea Mall. As a perfect blend of resonant storytelling and innovative product integration, the augmented reality enhancement is designed for showcasing a high-impact store opening announcement.