EVA Airways Banner Unveiled on Flying Plane

This CGI campaign for EVA Airways introduces the airline’s new Dallas presence. It features a giant EVA Airways teddy bear, dressed as a flight attendant, standing in front of a low-rise building under a blue sky, framed like a camera feed. The bear catches a flying cowboy hat, changes into a cowboy outfit, and waves.

The bear then leaps onto a horse and gallops across a parking lot, past other horses. It tosses the hat into the air just as an EVA Airways aeroplane crosses the sky. The hat lands neatly on the aircraft, and a banner unfurls to announce the new direct route from Dallas Fort Worth to Taipei, beginning October 3, 2025. The banner includes graphics of cowboy boots and a hat, and the camera lingers on the plane as it cruises onward.

Through captivating computer-generated imagery, this campaign transforms an everyday parking lot and a branded teddy bear into a fresh, relatable spectacle. It highlights EVA Airways’ goal of promoting its new Dallas–Taipei connection and expanding travel between North America and Asia.