Toronto Transit Red Snake Slithers on Tracks

In this Toronto Transit Commission FOOH campaign, a bold red snake slithers above the walkway of a railway station, instantly transforming the familiar commuter environment. The scene unfolds as the snake’s animated body, composed of red wave patterns mimicking its scales, winds across the tracks beneath hanging Chinese lanterns, while another angle shows the towering red serpent donning a traditional Chinese hat, gazing at a glowing line of lanterns suspended above as a train races by. With a distinctive use of computer generated graphics, this Toronto Transit Commission transit ad transforms urban transport settings into a visual homage to the Lunar New Year, highlighting the brand’s celebration of the Year of the Snake.