FOOH Impact Score:
Solid
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In this Santander vfx advertising, the camera rises over São Paulo’s skyline to reveal the towering Farol Santander building subtly beginning its transformation. The scene unfolds as the iconic Farol Santander building transforms into a magnificent multi-tiered birthday cake, complete with white frosting, red cherries, and a sparkling candle at its crown. This celebratory FOOH advertisement honors both São Paulo's 470th anniversary and Farol Santander's 6th year as a cultural center. With a captivating use of computer generated imagery, this Santander cultural tribute vfx advertising transforms an urban landmark into a fresh, relatable spectacle, highlighting Santander’s commitment to illuminating the city with art, culture and gastronomy.