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Visit Madrid Church of Santa Cruz Marquee

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Visit Madrid

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Travel & Hospitality

Country: Spain

City: Madrid

Effect / Animation: Morphing & Transformation

Surroundings: Church of Santa Cruz, City

Date posted: May 17, 2024

Source: Instagram

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In this Visit Madrid fake ooh ad, a façade of the historic Church of Santa Cruz unfurls as viewers are drawn in by the soaring red brick tower punctuated with ornate white stone accents. The scene unfolds as the 8-bell carillon chimes its twice-daily anthem, 'Victory, you will reign,' while an animated overlay highlights the tower’s arched windows, decorative clock faces, and intricate Mudéjar-style brickwork against the clear blue Madrid sky. With a dynamic use of computer generated graphics, this Visit Madrid outdoor feature fake ooh ad transforms the centuries-old bell tower into a fresh, relatable spectacle, highlighting Visit Madrid’s ambition to shine a spotlight on the city’s cultural gems beyond its most frequented sites.

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