Visit Madrid Church of Santa Cruz Marquee

This fake out-of-home (FOOH) advertisement for Visit Madrid features a CGI animation of the historic Church of Santa Cruz. The video depicts the church's façade unfurling, drawing viewers to its soaring red brick tower, which is accented with ornate white stone.

As the scene progresses, the 8-bell carillon chimes its twice-daily anthem, 'Victory, you will reign.' An animated overlay highlights key architectural details of the tower, including its arched windows, decorative clock faces, and intricate Mudéjar-style brickwork, all set against a clear blue Madrid sky.

Through dynamic computer-generated graphics, this outdoor feature transforms the centuries-old bell tower into a fresh and relatable spectacle. The ad aims to highlight Visit Madrid’s ambition to showcase the city’s cultural gems beyond its most frequented sites.