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Carrefour Minecraft Block Emerge from Ad

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Credits

Brand: Carrefour

VFX: Brigada CGI

Metadata

Brand Industry: Retail & Consumer Goods

Country: Romania

City: Bucharest

Effects / Animations: Morphing & Transformation, Morphing & Transformation, Human Interaction

Surroundings: City, Highway

Date posted: September 17, 2024

FOOH.com is the biggest fake ooh ad library. If you are the creator of this Carrefour ad or would like to add your work Submit your work!

This Carrefour fake ooh ad begins with an interactive kiosk in the city inviting passersby to "PRESS HERE" in pixelated font. This moment cleverly highlights the brand's focus on interactive and engaging environments as pedestrians trigger a chain reaction that brings Minecraft to life—blocks rise from sidewalks, skyscrapers morph into voxel structures, and Steve, Creeper, and pigs appear in themed parade vehicles. As a perfect blend of captivating storytelling and creative product integration, the CGI effects enhancement is designed for brand engagement through urban gamification.

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