Carrefour Minecraft Block Emerge from Ad
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FOOH Impact Score
Impressive
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A-Tier
B
C
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This Carrefour fake ooh ad begins with an interactive kiosk in the city inviting passersby to "PRESS HERE" in pixelated font. This moment cleverly highlights the brand's focus on interactive and engaging environments as pedestrians trigger a chain reaction that brings Minecraft to life—blocks rise from sidewalks, skyscrapers morph into voxel structures, and Steve, Creeper, and pigs appear in themed parade vehicles. As a perfect blend of captivating storytelling and creative product integration, the CGI effects enhancement is designed for brand engagement through urban gamification.
