Carrefour Minecraft Block Emerge from Ad
Carrefour Minecraft Block Emerges from Ad
This Carrefour fake out-of-home advertisement begins with an interactive kiosk in the city, inviting passersby to 'PRESS HERE' in a pixelated font. This highlights the brand's focus on interactive and engaging environments.
Pedestrians trigger a chain reaction, bringing Minecraft to life. Blocks rise from sidewalks, skyscrapers morph into voxel structures, and characters like Steve, Creeper, and pigs appear in themed parade vehicles. This CGI effects enhancement is designed for brand engagement through urban gamification.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Brigada CGI
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