Panzani Giant Wheat Stalks Rise Over Nice Promenade

This mixed reality advertisement for Panzani features towering golden wheat stalks sprouting along the Promenade des Anglais in Nice. The scene unfolds as cyclists race through the Tour de France route, creating a dynamic backdrop for the digital installation.

The ad spotlights Panzani pasta, emphasising that it is made from 100% French wheat. Immersive banners within the CGI promote the brand's commitment to authentic French ingredients, cleverly connecting France's prestigious cycling event with Panzani's local sourcing message.

Through captivating VFX, this campaign transforms one of France’s most iconic sporting traditions into a fresh, relatable spectacle, highlighting Panzani’s dedication to combining national culture with transparent food origins.