Panzani Giant Wheat Stalks Rise Over Nice Promenade
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In this Panzani mixed reality ad, towering golden wheat stalks sprout along the Promenade des Anglais as cyclists race through the Tour de France route, spotlighting Panzani pasta made from 100% French wheat. The scene unfolds as the digital installation cleverly connects France's prestigious cycling event with the brand's local sourcing message, featuring immersive banners promoting their commitment to authentic French ingredients. With a captivating use of VFX, this Panzani pasta campaign mixed reality ad transforms one of France’s most iconic sporting traditions into a fresh, relatable spectacle, highlighting Panzani’s dedication to combining national culture with transparent food origins.
