G-SHOCK Watches Hang Above a Shopping Street

Towering digital replicas of the G-SHOCK GM-2110 Steel Edition watches appear to hover above London’s Carnaby Street. This fake out-of-home (FOOH) ad introduces the latest models in a dynamic way.

Different coloured digital watches float along the bustling shopping district, guiding the attention of passersby up toward the sky and naturally drawing them toward the nearby G-SHOCK store. This augmented reality campaign transforms a trendy retail street into a virtual gallery, highlighting G-SHOCK’s effort to blend urban creativity with in-person engagement.