FOOH Impact Score:
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Impressive
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In this Vivo FOOH ad, a couple strolls along the elevated Minhocão in São Paulo when the man halts and gestures toward a nearby building. The scene unfolds as the camera pans to reveal a giant Samsung Galaxy Z Flip5 mounted on the structure, flipping open to display the time alongside a colorful Vivo logo and then gently closing. With a memorable use of computer generated imagery, this Vivo smartphone spot transforms bustling urban architecture into a dynamic product showcase, highlighting Vivo’s campaign to promote the availability of the Galaxy Z Flip5 in its stores.
Vivo
Vivo
Vivo
Vivo
Vivo
Vivo
Samsung
Johnnie Walker