Giant PS5 Console Display at Boulevard City

In this PlayStation FOOH campaign, a towering giant PS5 console stands tall in the middle of the bustling cityscape of Boulevard City. The scene unfolds as two digital screens illuminate the surroundings with blue hues, while 3D shapes of the iconic video game buttons—a triangle, a circle, an X, and a square—emerge from the futuristic display. With a Captivating use of computer generated imagery, this PlayStation campaign transforms the urban landscape into a striking spectacle, highlighting PlayStation’s exclusive, limited-time offer.