FOOH Ad Giant PS5 Console Display at Boulevard City

Giant PS5 Console Display at Boulevard City

Giant PS5 Display in fake-out-of-home ad of PlayStation

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FOOH Impact Score:

Outstanding

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Credits

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Consumer Electronics & Technology

Effects / Animations: Large Objects, Floating & Flying Objects, Simple Motion, Building Transformation

Surrounding: The Boulevard City

Date posted: October 5, 2024

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In this PlayStation FOOH campaign, a towering giant PS5 console stands tall in the middle of the bustling cityscape of Boulevard City. The scene unfolds as two digital screens illuminate the surroundings with blue hues, while 3D shapes of the iconic video game buttons—a triangle, a circle, an X, and a square—emerge from the futuristic display. With a Captivating use of computer generated imagery, this PlayStation campaign transforms the urban landscape into a striking spectacle, highlighting PlayStation’s exclusive, limited-time offer.